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Globalization has been the debate of the day due to the numerous challenges the world is experiencing to date. These problems are in most cases as a result of human activity which are causing more harm than good. Following the current trend, unless some stringent measures are put in place as well as different countries respecting the same, the world is headed to doom which will affect all l8ving things in this world. The social setting in the world is changing. The factors that are at play are necessary. But as the world embraces the effects of globalization the question that is being asked is whether this should be at the expense of the cultural settings in the same area. At first we are to take a closer look at the relationship between the effects of globalization and the way it is affecting the cultural practices of different settings. The role of the western world in globalization and how the west is reacting to the changes in the cultures of the world at large is analyzed. (Globalization, 2000)
The effects of globalization are felt worldwide. This is because the manner in which the countries are carrying out trade transactions and other forms of exchanges is beyond the preexisting conditions such as the geographical location of a place. The countries are having exchange programs that initially were unheard of. The trade barriers that characterized the trading terms between nations are always under the review by the relevant countries. The impact has been of a two way tier. Firstly, the effect of globalization has seen to it that countries that lack the capacity to produce goods and services like the other countries seeking out means of advancing their production system. This has eventually resulted in the sharing of technological expertise as nations seek for ways of meeting the global standards in the production of particular items and products.
The exchange programs have also enabled the countries that are involved to be faced with the changing of their traditional settings and practices. Their cultural practices have been faced with the more challenging ideas from the western countries that are more accommodating than their own practices. This fact has led to the affected countries experience a decline in the cultural practices with which one was able to characterize the country with much ease.
Globalization has tried to address the issue of trade and social imbalance that had characterized the competition of goods and products between the countries. The issue of globalization has been well advanced in the work called macdonalization in which the concepts behind the expansion and management of business related affairs are advanced perfectly. It is true that one of the effects of globalization has been the cultural homogenization but this can not be compared to the benefits that accrue from the practice itself. ( Global modernities)
It is a practice that s supposed to be addressed and exploited fully in order for the countries to realize some of the global goals that have been eluding them ever since. This is because the environment to be created from the practice of globalization will establish a common ground of which other social aspects in life can be built up on and achieved. For instance the current talks on taming the global warming are a collective responsibility that requires the participation of all countries. Another example is the world security in terms of eradicating terrorism and safeguarding the proliferation of nuclear arsenal and artillery. It is through sober dialogue that ay meaningful talks and cooperation is achieved. This trust can be achieved if there is a prior interest and has been fulfilled as it was expected. (Globalization, 2000).

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